About The Client
The client, a real estate company partnered with Supercharged Studio, aimed to improve its online presence to match its expanding team and showcase its distinct brand identity.
The primary objective of this project was to enhance user experience and engagement of a realtor website by redesigning the entire website, reorganizing the sitemap, and implementing targeted landing pages. The specific goals included:
Brand Reflection: Create a modern, visually appealing design that reflects the client's brand, using their signature blue and gold colors.
Audience Appeal: Design the website to connect with the target audience, providing an easy-to-use and engaging experience that builds trust.
Message Consistency: Ensure the website consistently communicates the client's unique identity as more than just a realtor but also a neighbor.
Technology Integration: Incorporate user-friendly technology to improve functionality, ensuring visitors have a smooth experience and the team can work efficiently.
As a freelance UX & UI designer, I collaborated with Supercharged Studio to deliver a comprehensive website redesign solution for a real estate company.
Design Lead: Nivit Kochhar
UX & UI Designer: Mahesh Reddy
UX Consultant: Monica Gonzalez
To ensure a successful transformation of the AIIA website, we followed a structured UX design process that covered every crucial step from understanding client goals to delivering the final product. Here’s an overview of our comprehensive approach:
Understand Client Goals
Gather Style & Brand Requirements
Homepage Wireframe & Concept
Build Style Guide
Additional Page Wireframes
Visual Design, Mockups, & Prototype
Client & User Feedback
Developer Handoff
We adhered to the established brand guidelines, emphasizing a modern and visually appealing design that reflected the client's personal brand, utilizing the signature blue and gold color scheme.
Thorough research was conducted to understand client needs and user behaviors. Based on insights gathered, wireframes were developed to outline the website structure, ensuring easy navigation for both clients and internal collaborators.
A comprehensive design system was established, including component libraries and UI patterns, to maintain consistency across all pages and platforms.
Multiple variations of the homepage were crafted, incorporating client feedback and extending the chosen concept to design all desktop and mobile pages. Iterative design reviews ensured message consistency and an engaging user experience.
Collaborating closely with developers, detailed design guidelines were provided to support seamless implementation. Technology was integrated to enhance functionality, ensuring a seamless experience for visitors and team members alike.
Through collaboration, research, and seamless design execution, the website redesign successfully achieved the client's objectives, providing an intuitive and engaging platform for both clients and internal collaborators within the real estate industry.
