About The Client
The primary objective of this project was to enhance user experience and engagement of a realtor website by redesigning the entire website, reorganizing the sitemap, and implementing targeted landing pages. The specific goals included:
Brand Reflection: Create a modern, visually appealing design that reflects the client's brand, using their signature blue and gold colors.
Audience Appeal: Design the website to connect with the target audience, providing an easy-to-use and engaging experience that builds trust.
Message Consistency: Ensure the website consistently communicates the client's unique identity as more than just a realtor but also a neighbor.
Technology Integration: Incorporate user-friendly technology to improve functionality, ensuring visitors have a smooth experience and the team can work efficiently.
As a freelance UX & UI designer, I collaborated with Supercharged Studio to deliver a comprehensive website redesign solution for a real estate company.
Design Lead: Nivit Kochhar
UX & UI Designer: Mahesh Reddy
UX Consultant: Monica Gonzalez
To ensure a successful transformation of the AIIA website, we followed a structured UX design process that covered every crucial step from understanding client goals to delivering the final product. Here’s an overview of our comprehensive approach:
Understand Client Goals
Gather Style & Brand Requirements
Homepage Wireframe & Concept
Build Style Guide
Additional Page Wireframes
Visual Design, Mockups, & Prototype
Client & User Feedback
Developer Handoff
