App Design Case Study
App Design Case Study
WalkPal - Your Ultimate Walking Companion
WalkPal - Your Ultimate Walking Companion
WalkPal revolutionizes walk tracking, fostering community engagement and motivation through a user-centric app experience.
WalkPal revolutionizes walk tracking, fostering community engagement and motivation through a user-centric app experience.
Overview
Overview
WalkPal is a walk-tracking app that enhances wellness journeys by tracking the walks, helps in connecting with others, and giving rewards. It helps users reach your fitness goals and stay motivated.
WalkPal is a walk-tracking app that enhances wellness journeys by tracking the walks, helps in connecting with others, and giving rewards. It helps users reach your fitness goals and stay motivated.
WalkPal is a walk-tracking app that enhances wellness journeys by tracking the walks, helps in connecting with others, and giving rewards. It helps users reach your fitness goals and stay motivated.
Timeline
Timeline
Timeline
4 months
Roles
Roles
Roles
UI Design, Prototyping, User Testing
Tools
Tools
Tools
Figma, FigJam, Notion
Problem
Many users of existing fitness apps face challenges in effectively tracking their progress, staying motivated, and engaging with a supportive community. This leads to frustration and affects their ability to achieve their wellness goals.
Many users of existing fitness apps face challenges in effectively tracking their progress, staying motivated, and engaging with a supportive community. This leads to frustration and affects their ability to achieve their wellness goals.
Solution
Solution
WalkPal provides seamless tracking, fosters community interaction, and gives rewards to users, fulfilling their needs for motivation, accountability, and social engagement, enhancing their overall walking experience.
WalkPal provides seamless tracking, fosters community interaction, and gives rewards to users, fulfilling their needs for motivation, accountability, and social engagement, enhancing their overall walking experience.
Results and Impact
Results and Impact
80
Net Promoter Score (NPS)
Net Promoter Score (NPS)
81%
Task Completion Rate
Task Completion Rate
Design Process
Design Process
WalkPal focuses on keeping users interested by using the Hooked model to make habits. We keep improving the app by testing with users and looking at data to make sure they like it. This helps people keep using WalkPal and enjoying their walks.
WalkPal focuses on keeping users interested by using the Hooked model to make habits. We keep improving the app by testing with users and looking at data to make sure they like it. This helps people keep using WalkPal and enjoying their walks.
Storyboard
Storyboard
Chandler wakes up to WalkPal's gentle alarm, prompting a 10-minute stroll. Setting a daily step goal, Chandler invites friends for shared adventures. Effortlessly tracking steps, Chandler stays motivated by friends' progress, creating a supportive community. Sharing walk moments, Chandler receives joyful notifications upon goal completion, gaining rewards and inspiration.
Chandler wakes up to WalkPal's gentle alarm, prompting a 10-minute stroll. Setting a daily step goal, Chandler invites friends for shared adventures. Effortlessly tracking steps, Chandler stays motivated by friends' progress, creating a supportive community. Sharing walk moments, Chandler receives joyful notifications upon goal completion, gaining rewards and inspiration.
Kano Cards and Moscow
Kano Cards and Moscow
Using Kano cards, essential features like tracking, rewards, and community engagement are identified. The MoSCoW method helped prioritize these features, ensuring important functions like tracking were implemented first.
Using Kano cards, essential features like tracking, rewards, and community engagement are identified. The MoSCoW method helped prioritize these features, ensuring important functions like tracking were implemented first.
User Flow
User Flow
The user flow outlines the persona Chandler's interactions with the app, from registration to setting walking goals, tracking progress, engaging with the community, and redeeming rewards.
The user flow outlines the persona Chandler's interactions with the app, from registration to setting walking goals, tracking progress, engaging with the community, and redeeming rewards.
Paper Wireframes
Paper Wireframes
Digital Wireframes
Digital Wireframes
Style Guide
Style Guide
User Testing
User Testing
User testing involved feedback from diverse users, highlighting areas for improvement such as clarity on leaderboard navigation, the rewards system, and enhancing community engagement features.
User testing involved feedback from diverse users, highlighting areas for improvement such as clarity on leaderboard navigation, the rewards system, and enhancing community engagement features.
Conclusion
Conclusion
WalkPal provides a user-friendly platform for individuals like Rachel to track their walking progress, connect with others, and stay motivated to achieve their fitness goals. Through iterative design and user feedback, WalkPal continues to evolve, empowering users on their wellness journey.
WalkPal provides a user-friendly platform for individuals like Rachel to track their walking progress, connect with others, and stay motivated to achieve their fitness goals. Through iterative design and user feedback, WalkPal continues to evolve, empowering users on their wellness journey.
Think I'd be a good fit for your team?
Now actively seeking new opportunities. Open to relocate | Hybrid | Remote
Mahesh Reddy
Mahesh Reddy
Think I'd be a good fit for your team?
Now actively seeking new opportunities. Open to relocate | Hybrid | Remote
Think I'd be a good fit for your team?
Now actively seeking new opportunities. Open to relocate | Hybrid | Remote
Mahesh Reddy
Mahesh Reddy