Case study / Website design at Supercharged Studio
EB5 Resources
End-to-end brand and website design for a global immigration consultancy.
We helped EB5 Resources launch a new brand and website that reflects clarity, empathy, and trust to cater to high net worth individuals seeking US immigration.
01 / The opportunity
More than a visual update.
When EB5 Resources approached us, they needed more than just a visual update, they needed a brand that could inspire trust and provide clarity during a complex life transition. We partnered with their team to build a brand identity and website that aligned with their mission: guiding clients with honesty, empathy, and security at every step of their journey.
We executed everything end to end, starting with the brand, working through design, and finally launching the site on Webflow for fast, responsive performance and easy maintenance. Every element of the brand was intentionally designed to support the emotional and financial weight of immigration.
02 / My part
One team, and the website was mine.
EB5 Resources was an end-to-end brand and website project by the Supercharged Studio team. Within the team, my responsibility was the website, taking it from research through to a build-ready handoff.
Understand
- 01Competitor analysis
- 02Content structure
- 03Information architecture
Design
- 04Wireframes
- 05UI design
- 06Final mockups
Deliver
- 07Dev handoff
03 / The website
Calm, credible, and easy to read on any screen.
04 / Results and concluding remarks
A credible voice, and a lot more visitors.
Explosive audience growth
Following the launch, the platform achieved an immediate traction spike, driving an overall 76.3% increase in active users to reach 11K alongside a 76.8% boost in new users year-over-year.
Multi-channel acceleration
The refreshed digital ecosystem dramatically optimized acquisition, resulting in a 1,381.6% surge in direct new users and a 493.8% lift in organic social traffic.
The rebrand gave EB5 Resources a distinct and credible voice in a space often filled with generic visuals and legal jargon. Their new identity instills confidence and warmth across every touchpoint including pitch decks, investor conversations, and the live website.
Since launch, the brand has received strong feedback from industry stakeholders and prospective clients alike. More importantly, it now feels like a true reflection of the integrity and care behind the company. A brand built for the future, just like the journeys it helps guide.
Thank you for reading! :)
